Page 12 - Triumphus - November 2024 - 3

St.Joseph's Institute of Technology

Two Days workshop
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The MBA Department organized a two-days (11/11/2024 Monday & 12/11/2024
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Tuesday) workshop on Salesforce Marketing Cloud to provide students with
T u e s d a y ) w o r k s h o p o n S a l e s f o r c e M a r k e t i n g C l o u d t o p r o v i d e s t u d e n t s w i t h
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practical insights into Salesforce CRM and its marketing automation capabilities.
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The first day introduced the basics, including an overview of Salesforce, the
T h e f i r s t d a y i n t r o d u c e d t h e b a s i c s , i n c l u d i n g a n o v e r v i e w o f S a l e s f o r c e , t h e
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Marketing Cloud platform, and hands-on activities such as lead conversion, ,
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dashboard creation, and practicing Trailhead tasks for self-paced learning. .
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Students also explored Email Studio and Content Builder, gaining foundational l
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knowledge of creating marketing content. The workshop effectively bridged
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a c a d e m i c c o n c e p t s w i t h i n d u s t r y p r a c t i c e s , e q u i p p i n g s t u d e n t s w i t h e s s e n t i a l
academic concepts with industry practices, equipping students with essential
d i g i t a l m a r k e t i n g s k i l l s . F e e d b a c k f r o m a t t e n d e e s h i g h l i g h t e d t h e p r o g r a m ' s
digital marketing skills. Feedback from attendees highlighted the program's
success in enhancing their understanding of CRM tools and marketing strategies.
s u c c e s s i n e n h a n c i n g t h e i r u n d e r s t a n d i n g o f C R M t o o l s a n d m a r k e t i n g s t r a t e g i e s .
Triumphus 12